Post by account_disabled on Mar 14, 2024 1:08:20 GMT -5
The a product can be translated into functional andor emotional benefits. For example the attribute long lasting is translated into the functional benefit no need to buy again quickly the attribute expensive is translated into the emotional benefit prestigious and so on. Values brands also say something about the manufacturers values. So Mercedes means high performance safety prestige etc. Culture brands also represent a particular culture. Mercedes represents German culture organized efficient high quality. Personality a brand reflects a certain personality. Mercedes represents a reasonable leader person a commanding lion animal or a majestic palace object.
User the brand shows the type of consumer who buys or uses the product. Mercedes Buy Leads indicates the wearer is a diplomat or executive. In essence branding is the use of names logos trade marks and slogans to differentiate companies and individuals from each other in terms of what they offer. Consistent use of a brand symbol or logo makes the brand immediately recognizable to consumers so that everything related to it is remembered. Brand Identity The companys intention in providing a brand was initially only as an identity.
With this brand the company hopes that consumers will have a positive impression of its products. In essence branding is the use of names logos trade marks and slogans to differentiate companies and individuals from each other in terms of what they offer. Consistent use of a brand symbol or logo makes the brand immediately recognizable to consumers so that everything related to it is remembered. Thus a brand can contain three things namely as follows Explain what the company sells. Explain what the company does. company itself. A brand provides a series of promises that include trust consistency and hope. Thus brands are very important both for consumers and producers. For consumers brands are useful for simplifying the purchasing decision process and are a guarantee of quality.
User the brand shows the type of consumer who buys or uses the product. Mercedes Buy Leads indicates the wearer is a diplomat or executive. In essence branding is the use of names logos trade marks and slogans to differentiate companies and individuals from each other in terms of what they offer. Consistent use of a brand symbol or logo makes the brand immediately recognizable to consumers so that everything related to it is remembered. Brand Identity The companys intention in providing a brand was initially only as an identity.
With this brand the company hopes that consumers will have a positive impression of its products. In essence branding is the use of names logos trade marks and slogans to differentiate companies and individuals from each other in terms of what they offer. Consistent use of a brand symbol or logo makes the brand immediately recognizable to consumers so that everything related to it is remembered. Thus a brand can contain three things namely as follows Explain what the company sells. Explain what the company does. company itself. A brand provides a series of promises that include trust consistency and hope. Thus brands are very important both for consumers and producers. For consumers brands are useful for simplifying the purchasing decision process and are a guarantee of quality.